As many businesses and bloggers know Pinterest is one of the top traffic drivers to their website. While it’s not necessary to have thousands of followers, it does help. The more followers that your brand has the more eyes will see your content in their feed and will visit and reshare.
But how do you double Pinterest followers?
I have implemented a two part strategy to more than double Pinterest followers. And the best part is that you will be able to work these into your daily schedule with only a few minutes a day and yield results constantly.
The first major game changer for me was learning how to use Pinterest for my brand more effectively. Don’t get me wrong it is fun to browse boards for hours and find great things to visit. But the key to everything is to stay active. I have a great tool that I use to help with that. I am almost constantly sharing content to one of over 60 boards that I have. I use ViralTag. I have been using this program for awhile but I finally had the epiphany of using to repin great content from others. By doing this I am able to share more content from others and grow my fan base. Let’s face it no one likes a brand that is only self promotes. A great rule to follow is to share about 80% content from others and 20% of your own.
The second tool that I use is group boards. But I go beyond just using the group boards to share content on. I use this to find others to follow. Usually by following other pinners they will follow you back. Don’t count on this grow your following by itself though. I use the group boards to follow others because I know that we already have things that we like in common. That is why we are both pinning to the same group board. But by following these pinners I am able to browse their content and find great things to share with my audience.
A key thing to remember about growing your Pinterest following is that it is not all about the numbers. Sure the statistics are great but there is so much more than just your reach. Quality over quantity will end with much better results.