Etsy is not your website!
So many small creative business put all of their efforts into promoting their Etsy shops but do they need more? While earning extra income from Etsy is fantastic and they do see a lot of traffic every day but I am sure you have heard the saying “Don’t put all of eggs in one basket.” Why would you do this with your income source? Wouldn’t you love to skip out the unnecessary fees and train customers to come directly to the source so that they don’t run the risk of being lured away by a better price or an item that they find more interesting.
Your Creative Business Needs A Website
A perfect way to do this is with a website. But I am firm believer that you should utilize Etsy when starting out. How do you combine these two? Simply embed your Etsy Shop into a WordPress website and then visitors will only browse your products and then be directed to Etsy when they are ready to purchase. Then when you are ready to break up with Etsy you can simply place a shopping cart within your already booming website and start to see the real revenue come in.
But you know what is better than just selling your products? Giving your visitors free, high-quality products to gain their trust, get them to like you and then purchase from you (they will be more inclined to spend more because of the know, like, trust factor). But you don’t have a product you can give away for free, so you claim. You do have knowledge and expertise. These are the types of things that true fans want. Sure they love your painting but if you tell them how you painted it, why you painted it, or teach them techniques to paint, they will feel connected to you and more likely to purchase this painting because of the emotional attachment you created. A blog is great way to do this. You are able to connect with your fans and customers because of this free content.
Do you have a blog for your Etsy shop? Has it been on your to-do list for quite some time and keep putting it off? Let me know in the comments below what will help you most to get a website up and running for your Etsy shop.