While there are many different email management systems you can choose from I personally love MailChimp. I am going to show you how to quickly set up your free account, yes- they offer a FREE plan one more excuse to cross off as to why you are not serious about building your email list.
MailChimp is very user friendly and I promise that once you set up your account you will be customizing newsletters and gaining new subscribers. There only three things that you need in order to sign up for a FREE Mailchimp account: an email, username, and password.
Once you are ready to start building your list and campaigns Mailchimp offers many ready-to-use or easy-to-customize templates to get you on your way. Just name your list and get to work collecting your emails. I could walk you through set up but they offer everything you need to know in their knowledge base.
I am going to focus on why I chose Mailchimp to manage my email list. The intergraions that you will be able to add on to your list are growing faster than your email list. What that means almost any tool that you might use to engage with your visitor, like ask a survey or sell them a product, you will be able to link to your MailChimp account and the information that you need will be seamlessly integrated into your list. This makes it much easier to sort through potential clients, current clients, etc and really tailor your services to where they are in your marketing funnel.
I will point out that not everything is included in the free plan offered by MailChimp but you will be able to integrate features that you need when you need them. Such as setting up autoresponder campaigns. These are great because you can send a few emails over a time to say a new subscriber to familiarize them with you and your business. You may also use autoresponder campaigns if you offer a course but don’t want to give all of the lessons at once and would rather space them out and send them to the customer.
There are probably a hundred and one more reasons why MailChimp is my go to email management system but the number one (and two) is simply that it is easy to use and it is affordable.
In the fast paced world of online businesses automation is the key to success and I truly feel that the features that are offered from MailChimp make it possible.
I would love to hear about what you use to manage your email list and why in the comments below.