There are quite a few different ways to optimize your website for email opt in forms and depending on your audience a particular form may yield better results than others.
A great way that many websites use to increase their subscribers in a pop up opt in form that usually shows up when a visitor views a page for the first time. Though depending on settings it could be more or less often. While some oppose pop up opt in forms because they are viewed as annoying they usually tend to yield the best results. A great tool for WordPress sites that is free is called Displet Pop.
Another place to add an opt in form is in the header of the webpage. I love HelloBar, it is a free tool that allows me to change the look and where I direct visitors depending on the webpage or what goal I want to achieve. This is set to scroll with the webpage so that it always appears at the top of the page.
Another common place for opt in forms is in the sidebar. There are so many different ways that you could add this to your site including the basic opt in form like that available from your email management system, like MailChimp or a more advanced setting like the one you see on this page, Magic Action Box. I personally like Magic Action Box, it is also a free tool for WordPress that allows me to create different opt in boxes based on what goal I want to achieve or offer I have to peak the interest of visitors and convert them to subscribers.
I also find it beneficial to place an email opt in form below each blog post. I figure that if a viewer liked the post that they just read they will be more likely to subscribe to keep more great content coming to their inbox. I also use Magic Action Box for this opt in form.
The final place on a webpage that I place an opt in form is in the footer. I figure if a viewer makes it all the way to the bottom of the page, they must really be interested in what I have to say and would love to read more.
The final place that I insert an email opt in form is within an automated email that is sent to anyone who leaves a comment on post, Thank Me Later is a great for this. If a viewer liked what I had to say enough that they left a comment on I know that the interest level is greater than most and I don’t want them to miss out more content. This is the final reminder that they will see before leaving my site.
I know that this may seem like overkill when it is all spelled out on where to palace opt in forms, but chances are that a typical viewer will not even notice most of them, let alone find them a hindrance.
I would love to know what you do to entice your visitors to become subscribers of your email list in the comments below.