It can be very difficult to get your audience engaging on social media in the world of online marketing, especially on Facebook. Here are five ways to get your fans to comment, like and share your awesome content.
Five Ways to Get Your Fans Engaging on Your Social Media Platforms
Know your audience
The most difficult thing is marketing to people are not really in your niche. This is a lost cause. Sure your numbers are high but if only 2% of those 10,000 fans care about what you are selling they probably won’t see your posts. This is because the algorithms used to show your posts is sent to a sample first before increasing to a wider base of your fans depending on initial reaction. By narrowing down your audience you will see more fans engaging and an increased return on your time and money spent marketing to these fans.
It can be very difficult to find the time to post to social media sites on a regular basis but this is key to keeping your fans engaging. If you go weeks at a time without posting new content your fans will probably not see your new posts. If your fans know that every time they sign in to their favorite social media site they will be on the look out for the latest thing you shared. And might even skip the feed and go straight to your page.
Mix it up
There are many different post types that you can share with your audience on Facebook and Twitter. Test the waters and find what your audience really responds to. This could be a quick tip, a funny meme, a short video or even a link to a great article. And remember this is not the place to just blast your audience with your content. If you find great things that are relevant to your field. Share those, your audience will appreciate it.
What is the hardest part of running successful social media sites is coming back to really mingle with your fans. Schedule time every day to check in and comment back and let your fans know that you are a real person and want to connect with them. If you spend more time engaging with your fans they will spend more time engaging with you.
Don’t spread yourself too thin
If you know that your audience doesn’t spend any time on Instagram then don’t spend more than a few minutes a week there. Focus your time and energy on where your fans are. This may take some time to figure out. But test a platform for a week or so and then move on the next and compare your engagement rates to know which audience is more responsive. But don’t forget to check out the new platforms as they pop up. You never know which one will be the next big thing.
By following these five steps you are guaranteed to get the right fans engaging and eager to see more from you.
What is your most engaging status update? I would love to hear it in the comments below.