I know, I know, the title of this post seems almost too good to be true. I have a no-fail method that when I use (and I am just as guilty of not using it when I know it works) to always have content for my blog. Want to know my secret?
Everything that I do is done in batches. I know this sounds a little more labor intensive. But when I take time to work on one task at a time rather than attempting to multitask I get much more accomplished. I spend different days working on specific tasks and this method works. And it all starts at the beginning with brainstorming.
When I check my calendar and idea bank and see that my blog post ideas are getting low I know that it is time to sit down and first go over what is generating the most traffic to my site and think of ways to expand on those topics or focus on what season or a topic that is really hot at the moment. By taking a few hours to really hash out some ideas and add them to my idea bank. I know that when it comes time to fill up my editorial calendar I don’t have to stress I have an arsenal of ideas ready to be written about.
When it comes time to write blog posts. I like to do this for a week at a time and this could be anywhere from 2-4 blog posts depending on the week and what I have scheduled. I spend one afternoon writing the drafts for my blog posts. This where I just write, I do not worry about typos or grammar. I just want to get my ideas fleshed out. I find that by doing all of this at one time and not worrying about the many other aspects of pre-publishing a blog post I get more done in less time.
After my drafts are ready. I walk away. I take a break. Maybe a few hours, maybe a day depending on when I wrote my drafts. I use this time to focus on something else, like creating new products for the shop. But I know that is important to really clear my head of what was just written and this helps with the next stage of writing, proofreading.
Proofreading each blog post usually takes a little longer because I did not worry about any of it before when writing my drafts. I take the time to read it out loud a few times. I really go over things. Once all of posts are “cleaned up.” I can then go back and add photos.
For me creating images takes bit of time to find a stock image that fits the message and/or create graphics for all of the social media sites. I create many graphics and use them where appropriate to make sure each one that is shared is perfect for its social media site. Once the graphics are finished and added to each post. Then I move on to writing social media updates.
I write the social updates in batches all from within my WordPress site with CoSchedule. If you are not using this program you are seriously missing out. I am able to write and schedule all of social shares and spread them out over the next month. By taking the bit of extra time to do before even scheduling my blog post to go live. I have just freed up time and having to remember to go back and promote old posts in a few weeks. (If you want to read more about what I think of CoSchedule be sure to check that out here.)
And finally I can hit the schedule button on each post and begin the cycle all over again.