Every month I share how profitable blogging really is. Some months have a positive income report, others reflect a negative income report.
September 2014 Monthly Income Report
September was quite a busy month as things started getting back into the groove with summer over. Feeling refreshed from slacking for a few months led to new ideas and ways to grow and finish out the year. It really helped to take things slow and come back with a clear head to be able to focus on how to grow the site and hopefully see the momentum continue on into the new year. I saw quite a bit of improvement over the previous months and this came from spending much more time behind the screen.
Hours logged for September 2014: 143 hours and 50 minutes. This is a heavy increase over the previous month. But you can see a few days where I either didn’t even turn my computer on. I rely on RescueTime to track the time I spend on my computer. This really tracks everything from time on the internet to time editing in Photoshop. You can see that a large portion of my time is spent on social networking, marketing my blog posts and networking is where I spend the most amount of time and it usually pays back as long as I don’t find myself just browsing Pinterest for hours (I try to do this on my iPad so that the time isn’t tracked as “working hours”). I have also been spending quite a bit of time learning to code with Treehouse.
September was a very busy month and a great way to launch in the final quarter of the year.
Traffic for September was pretty consistent after I realized that I had the tracking code installed twice on the backend of my site. For about the first week of September my traffic reporting was inflated due to some visits being tracked multiple times.
Google Adsense: $14.35
Self-Hosted Ads: $0
Busybee’s Creation (Etsy Shop): $109.75
RescueTime: $0 (This is generating quite a bit of referrals but only for the free version)
Sponsored Tweets: $17.00 (This was a program from the folks at IZEA that has shut down, this was the final payment cash out.)
Total Income: $186.32
MacHighway: $9.95 (www.sarah-m-schultz.com) $5.95 (www.notthatcrunchy.com — Site Coming Soon!)
Advertising & Promotional Tools:
Facebook Ads: $10.03
Maintenance & Daily Operations Tools:
Google Drive: $1.99
Graphic Design Tools and Resources:
Adobe CC: $10.91
Diptic PDQ (App): $1.05
Creative Market Super Bundle: $39
Product Sales Tools:
Busybee’s Creation (Etsy Shop): $32.57
Office Equipment & Supplies:
Grammarly (3 Month Subscription): $59.95
Learn To Blog VIP Forum: $7.99
JustUnfollow Premium (App): $5.30
Total Expenses: $281.68
Net Loss: $95.36
I took a loss for the month of September because I invested in a 3 month subscription to Grammarly and a bundle of digital graphics and goodies from Creative Market to help spruce up some old post images and for future use. I found myself really enjoying the graphics included in this bundle and haven’t used a fraction of them yet, one of the best investments for this site I have made this year.
For more information on tools and resources I use (including some that are free) check out the Resources page.
Thoughts for the future:
This month was one of the busiest and least profitable. But like every business you have to invest if you want to see a profit. I was in a position to invest nearly an extra $100 into my site and will see the results of that pay back over the coming months. I will be working on creating new posts as well as updating the graphics on older posts to help them gain more traffic from social media sites, like Pinterest and Facebook. I have set a goal for myself to have the new site Not That Crunchy up and running before the first of the year. This will be a lifestyle blog that includes a balance of living green and conventionally. This site will be built on custom WordPress theme that I am developing and hopefully available for purchase around the same time.