It seems like having a social media presence is essential for online business and bad for your personal life all that same time. It can be all to easy to feel the need to stay connected and to engage with your fans for most of the day. There are some simple ways to avoid being connected all the time and still optimize your social media presence.
The Number One Rule of Social Media
The number one rule of social media is to not just push your content and products but also share those of others that your readers would also find helpful or interesting. I like to follow the 20/80 rule and share only 20 percent of content that is my own and the rest from others. The 80/20 rule helps to broaden my audience and keep them interested in what I have to say since I am not always try to sell them something.
The Right Tools For Optimizing Social Media Presence
There are quite a few different tools that can help you optimized your presence online without always being present. I have two that have come to depend on. These allow me to automate the outflow of content that I share to keep from overwhelming my audience and give me more time to engage when I sign into networks.
The first tool is great for Twitter, Facebook, Linkedin and Google+; Buffer is an all around time saver for me. I am able to read articles and if I find them an excellent fit for my audience I am able to schedule them with just a few clicks thanks to the Google Chrome Plugin. Buffer also allows me to create a schedule of when I want content to flow to my audience and keep that schedule and just add new items to the bottom of the list. That helps to better set times when I know that my audience is online and most active.
Since Buffer does not yet support Pinterest, I had to find another great option that would allow me to plan content for Pinterest without flooding boards all at once. I am able to set up a steady stream of content there with ViralTag. ViralTag will easily let you schedule pins and duplicate them if you need them to flow to different boards. I have covered ViralTag more in depth here.
2 Rules for Social Media Engagement
Now that you have scheduled your content that you want to share with your audience you still need to engage with them. I have few basic rules for engagement that keeps things from getting out of hand.
First do not use the actual site itself, as you will easily be distracted. I find that using Hootsuite to manage engagement keeps me much more focused and not scrolling through the news feed and looking at grumpy cat memes. I am easily able to following keywords that I care about and can have access to multiple platforms all in one central location.
Second, set a timer. Schedule a few minutes a day (or a few times a day) to sit down and respond to comments and messages and even like a few posts of others and retweet a few good things. While automation is great being live and spontaneous can spark interest in unexpected users as well. Mama’s Got It Together has a great printable to help you monitor daily social media to-do’s in an easy to follow checklist.