One of the hardest parts of writing and maintaining a blog is doing it consistently even when it seems like no one cares. There is no instant gratification in blogging. If you are hoping that the one blog post is going to go viral 10 minutes after you hit the publish button, you will be let down time after time. So how to deal with this and keep going? Simple, it is all about the mindset. Once you understand that you are writing content that will be the building blocks for more awesome content, you will be able to keep going. Sometimes it is not that single article that will be the traffic generator, but rather a whole collection that you have written over the past year or so. Sure one blog post may get shared and be the one that brings in the traffic for a minute, but if you do not have more amazing content for readers to stick around for then that is it.
This is a world filled with instant gratification and that is the reason that the majority of bloggers quit after a few months. They don’t see the numbers as some of the larger bloggers immediately and decide that it will never happen for them because of one reason or another. But I can promise that if you are willing to put in the time and effort without seeing anything in return for a long time, it will pay off. Blogging will probably never be a full-time replacement for a traditional job but if done correctly can provide a nice supplemental income.
It is important to remember that blogs are a marketing strategy for businesses. So what is your business? Sure you can say that blogging is your business but you need to break that down. Is your business about creating ideas for stay at homes to entertain their children? Is your business about creating easy recipes that working parents can use and put dinner on the table in 30 minutes every day? Is your business simply inspiring others? Blogging is just a means to an end. You really have to take the time to address what it is your business is going to accomplish in order to be able to write and maintain a blog that will be successful, as well as, keep generating the traffic you need to see an income.
Here is a challenge to help you take your blog to the next level.
Why are you blogging? This is personal. If you are blogging for money, then it is time to stop. If you are blogging to spread awareness about something, then let’s keep going.
What is the mission statement of your business/blog? Write out in detail what it is you want to accomplish with your blog. This will give you clarity going forward.
How much time are you willing to dedicate each week to blogging? This is important. If you can commit to a set number of hours every week you will be able to manage your time better and create a steady flow of content that will yield results.
Are you willing to put in the hours even though you may not see the results you want for a year or more? If you cannot answer yes to this question, then you will probably not have the motivation to keep going with your blog.
Once you have accepted that there is no instant gratification in blogging, and you are ready to put in the work needed you will see results for all of it the end. Patience and consistency are the keys to creating a blog that you are proud of and eager to write for every day.