Blog Optimization Series: Improve Load Time with Lazy Load Plugin
Last time we covered how to improve load time by optimizing WordPress database by limiting the number of revisions on a blog post. Today I am going to cover how to improve load time by allowing the images on the page to load after the content above the fold is there first. By restricting the amount of content that loads on the initial site it will improve site performance for the reader. This is great if you tend to use lots of images in your post or have a sidebar filled with awesomeness. There is no point in waiting for all of this to load before the user can start enjoying your fantastic content.
With the Lazy Load JS plugin, it will force all images that are below the fold to wait to load until the reader is ready to start scrolling down the page. But rest assured that the images will all be there in there when the reader is ready to view them. This helps to keep the user experience to a high standard that most have come to expect and keep them from quickly clicking away from your site and killing your bounce rate. Not to mention when Google is crawling your page to determine your rankings, having a page that loads quickly is always more favorable and will result in the love from Google showing up in the search results by helping you to rank higher. This paired with awesome content is a recipe for success.
Have you taken time to optimize your WordPress site with the user in mind? If you are serious about growing your site and want to keep the readers coming back for more this is essential. Be sure to check out the next part of the Blog Optimization Series when we cover how to create a Favicon, the little slice of branding in the tab of the browser and on your pins to Pinterest to help readers quickly recognize your brand.